The Interface Collection 1996

Pia MYrvoLD

Myrvold moved even further away from conventional fashion when she launched the Interface collection in March 1996. Interface revisited some of the themes that had sparked the In-Formation collection, and was characterised by linear motifs that resembled abstractions of computer circuits, memory boards and microchips. 

Interface was Myrvold’s first multimedia collection, and she produced the show with her own music, choreography, video and camera installations. It was also the first time that Myrvold used the Internet as a fashion platform and harnessed its potential to broadcast her fashion show to a global audience. 

Myrvold teamed up with Divan du Monde to webcast the collection, and visitors logged on to www.divandumonde.com to view the fashion show in real time or stream the video version afterward. 

‘As the physical space of the catwalk gave way to the virtual space of the internet, it seemed like a breakthrough that revealed new possibilities for fashion’, Myrvold remembered. ‘I thought it signalled a significant shift in the modes through which fashion could be consumed, and later on it led me to a new method of producing it.’